OUR STORY

Welcome to DAN'S

We aim to create positive change in 3 specific areas

1- WE'RE MAKING FITNESS FUN
Our classes don’t just workout your body – they’re designed to boost your mood. That’s why 95% of our DAN’Sers say they feel the mental benefit of our classes.
New move patterns in each class creates non-stop novelty.
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2- WE ARE MAKING DANCING ACCESSIBLE‍
People don't dance enough and DAN'S is a fitness outlet for dancing.
DAN'S is inclusive and beginner friendly. No experience needed.
We bring a fresh take on the outdated dancing industry.
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3- WE ARE MAKING FITNESS TRULY SOCIAL
Our immersive Latin-inspired studios create a wildly authentic experience designed to feed people’s need to connect.

We are swapping traditional fitness journeys to immersive and authentic, Latin-inspired experiences which BOOST SOCIAL CONNECTIONS + HAPPINESS.
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Known for sociability, passion and expressions, Latin culture is a popular antidote to the loneliness epidemic and depression.
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Our Purpose

FUN FIRST. FITNESS FOLLOWS.
Putting mental health + happiness at the heart of fitness.
We believe fun fitness is the fitness of the future.

Try a session and start seeing results.

MEET OUR FOUNDER

DANIEL!

I'm not a dancer, I was just one of the millions of people in London (where I lived 14 years of my life), with a normal and ordinary job, in search of that inner peace called happiness. I have always been an active person (when I was younger I played tennis competing nationally and internationally), but I have always thought that in many sports only the physical benefits stand out. I genuinely think that dancing is the most complete exercise of all because we get maximum emotional, physical and mental benefits.

Dancing and its advantages

Dance is transformative

Dance releases active endorphins that stimulate your body, boost your brain function and elevate your mood.

Its transformative power has been recognized by anthropologists, physicians and psychologists throughout history. Dance can change your mindset, and that can change your life.

Dancing is for everyone

A symbol for revolution, change and freedom – dance has always been an extension of human expression.

Dance does not fit in a box. It does not care what you look like, how long you’ve danced for or how good you think you are. It only cares about your attitude.

Dancing is for life

Dance is an innate human instinct, deeply rooted in our primal nature.
Dance makes you happier so come and join the DAN'S movement!